NFL Charities Awards $2.2 Million to The Cooper Institute The grant will continue NFL Charities’ commitment to fund The Cooper Institute’s NFL PLAY 60 FITNESSGRAM® program, which reaches more than 22 million children in all 50 states.
News-Sports.net - Sep 17,2012 - The Cooper Institute, a 501(c)(3) nonprofit dedicated worldwide to preventive medicine research and education, has received a three-year, $2.2 million grant extension from NFL Charities, the charitable foundation of the National Football League. The grant will continue NFL Charities’ commitment to fund The Cooper Institute’s NFL PLAY 60 FITNESSGRAM® program, which reaches more than 22 million children in all 50 states. In addition, the grant will support more than 1,100 schools across all NFL team markets taking part in a Cooper Institute-NFL PLAY 60 evaluation study.
Developed in 1982 by The Cooper Institute, FITNESSGRAM is a physical fitness assessment tool that not only measures student health-related fitness levels in schools but also provides reports to parents to further behavior change.
“We’re proud to collaborate with the NFL to find solutions to childhood obesity by tracking health-related fitness results and analyzing how to intervene.” says Kenneth H. Cooper, MD, MPH, Founder and Chairman Emeritus of The Cooper Institute. “I firmly believe that before we can make improvements to our health we need a good assessment of the situation. That’s what FITNESSGRAM is designed to do.”
Last week the President’s Council on Fitness, Sports & Nutrition announced the adoption of FITNESSGRAM as a key component of the Presidential Youth Fitness Program, a new school-based program that promotes health and regular physical activity for America’s youth.
“We are proud to continue our partnership with The Cooper Institute as part of our NFL PLAY 60 campaign,” says NFL Commissioner Roger Goodell. “We are pleased to see the President’s Council join in recognizing the important role that the FITNESSGRAM program can play in our children’s health.”
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