NFL ANNOUNCES WOMEN’S APPAREL “FIT FOR YOU” CAMPAIGN Multi-Platform and Event Based Program Featuring Spouses of Coaches Rex Ryan & Jack Del Rio, Dan Snyder, Chris Cooley & Matt Schaub
plush flip flops. NFL apparel features on-trend product such as Reebok’s Field Flirt Animal Print Burnout Tee and Retro Sport Burn Out Tee. There are a variety of NFL items for female fans of all team affinities, styles and sizes, including junior, missy, plus-sized and maternity.
NFL women’s apparel is available at NFLShop.com, Kohl’s, JCPenny, Dick’s Sporting Goods and Walmart along with other select retailers.
The NFL also will host Fit For You 5K walk/run events this fall in Indianapolis on Saturday, October 30 and Washington D.C. on Saturday, November 13. Proceeds from the walk will support the NFL PLAY 60 Challenge, a joint program of the NFL and the American Heart Association that inspires kids to get the recommended 60 minutes of physical activity a day in school and at home. Fans will be encouraged to bring the whole family and wear their NFL apparel at the events.
The print ads, television commercial, and digital look book were produced by Grey NY. The NFL is working with Alliance, Grey Group’s Entertainment Marketing & PR Division, on the promotional elements including the webisode series and charitable Fit For You 5K walk /run events.
